I am sorry to say it, but summer is rapidly coming to a close.
It always goes by too fast.
For me, it literally flies by because I spend a lot of time on airplanes.
For example, I take my annual trip to the USA each summer which means I get to fly half way around the world to visit family and friends.
This means over 20 hours sitting on an airplane…and that doesn’t include the layovers.
Anyway, as I was looking back on my summer I realized that I had read a lot of books.
I read on planes, I read on beaches, and I read on road trips.
Sometimes I find I’m actually guilty of reading too much too fast.
I don’t always take the time I should to let what I learn sink in or percolate.
As soon as I close one book I’m opening another.
So from time to time I make sure I sit down and reflect on what I’ve read and pull out the key lessons I’ve learned.
Looking back at what I read this summer I realized that quite a few of the book I enjoyed the most would be quite relevant for all nonprofit marketers and fundraiser to read.
Even though none of the books I want to discuss here would be considered “fundraising” books, all of them discuss important marketing concepts and principles that all fundraisers should understand.
Here are three book I read this summer that you should read, too… [click to continue…]