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How to generate a steady stream of new donors online

Nonprofit Email Marketing, Nonprofit Fundraising, Nonprofit Websites
Steady.stream.of.new.donors

Looking for more donors?

Wishing you had an endless stream of fresh prospects?

Dreaming of an automated system that could foster new donor relationships while you focused on other pressing issues?

Well stop dreaming!

Make it a reality.

Regardless of the size of your nonprofit (or the depths of your pockets) you can generate a steady stream of new donors online.

It will take a little bit of time to get it all working perfectly.

But once it’s in place it will be a thing of beauty that will serve your organization for years to come.

Here’s a brief outline of what you need… [click to continue…]

1 comment

The secret to building empathy in your nonprofit stories

Nonprofit Storytelling

Let me know if this sounds familiar.

Awhile back I was working on a nonprofit story that was to be sent out to all of our email subscribers.

It was a powerful story about a courageous young women and the story meant a lot to me.

But I was struggling to find a way to infuse the story with the same emotion I felt.

I knew the problem.

I just didn’t know how to fix it.

I could clearly lay out the events of the story.

But I was struggling with the emotional journey I wanted for the reader.

I knew I needed to develop more empathy between the reader and the hero of the story.

But I was struggling to figure out how.

It’s not always as easy as it seems.

How do I stir the emotions of my audience?

And how can I get them to really feel the pain of my hero?

Have you ever had this problem?

It can be frustrating.

The last thing you want to do is hit publish on a story you know is lacking in emotional power.

So how do we solve this problem?

First, we need to understand what stirs the emotions of our audience. [click to continue…]

0 comments

The #1 thing you should achieve with your nonprofit website

Nonprofit Email Marketing, Nonprofit Websites
1.thing.achieve.nononprofit.website

What do you think is the number one priority of your nonprofit’s website?

Think about it for a minute.

Is it to properly introduce your organization to the visitor?

Is it to answer visitors’ questions?

Is it to get them to make a donation?

Is it to get them to volunteer or attend an event?

Is it to get them to follow you on social media?

What would you say is the most important thing your nonprofit’s website should do? [click to continue…]

8 comments

3 Books I read this summer that all fundraisers should read

Nonprofit Fundraising, Nonprofit Storytelling

I am sorry to say it, but summer is rapidly coming to a close.

It always goes by too fast.

For me, it literally flies by because I spend a lot of time on airplanes.

For example, I take my annual trip to the USA each summer which means I get to fly half way around the world to visit family and friends.

This means over 20 hours sitting on an airplane…and that doesn’t include the layovers.

Anyway, as I was looking back on my summer I realized that I had read a lot of books.

I read on planes, I read on beaches, and I read on road trips.

Sometimes I find I’m actually guilty of reading too much too fast.

I don’t always take the time I should to let what I learn sink in or percolate.

As soon as I close one book I’m opening another.

So from time to time I make sure I sit down and reflect on what I’ve read and pull out the key lessons I’ve learned.

Looking back at what I read this summer I realized that quite a few of the book I enjoyed the most would be quite relevant for all nonprofit marketers and fundraiser to read.

Even though none of the books I want to discuss here would be considered “fundraising” books, all of them discuss important marketing concepts and principles that all fundraisers should understand.

Here are three book I read this summer that you should read, too… [click to continue…]

3 comments

Here’s what nonprofit email marketing should look like

Nonprofit Email Marketing
What Nonprofit Email Marketing Should Look Like

I believe nonprofit email marketing is missing out on a massive opportunity.

There have been significant advances in email marketing technology…

Yet, very few of us are taking full advantage of what is possible.

I believe at least some of the reason for this is because we are not completely aware of what is possible when it comes to nonprofit email marketing.

Today, I want to show you what is possible…

and why we need to start moving in this direction immediately…

Buckle up.

I think this will blow your mind. [click to continue…]

2 comments

How to retain donors by illustrating the impact of their donation

Nonprofit Email Marketing
retain.donors.impact.donation

Last month I began discussing how you can use nonprofit email marketing to improve your donor retention.

In that post, I asked you to consider what your first time donors want from you.

I hope you’ve been reflecting on that questions, and I hope you’ve been taking actions based on your answers.

Today I want to discuss how you can use email marketing to provide information almost all first-time donors want to know…

“How did you use my donation and what impact did my contribution have?”

I cannot stress enough how important it is that you answer this question for your donors. [click to continue…]

0 comments

3 ways I would disrupt the nonprofit sector

Nonprofit Email Marketing, Nonprofit Fundraising, Nonprofit Storytelling
retain.donors.impact.donation

There has been an interesting conversation over at the Agitator on starting over and what they would do differently in the nonprofit sector.

Sheena Greer from Colludo brought it to my attention when she asked me what I would do to disrupt the nonprofit sector.

What a great question!

If I had the power to overhaul the sector, what would I want nonprofits to do differently?

As it turns out there are three things about the way we operate as a sector that constantly make me want to pull my hair out (not that I have much left).

The first thing I would change is not going to sound very revolutionary. It is something that we’ve all heard and read about before…

Yet somehow rarely act on in the way we should.

We give this idea a lot of lip service, but do we ever really make it a foundation of our strategy, culture and decision making?

The second thing I would change is something that should be second nature to us as a sector.

We should be leading the way, setting the standard, yet somehow we’ve failed to capitalize on our greatest asset.

And the third thing I would change is something that has become so commonplace that the sector doesn’t even realize how bad it is and how much better it could be.

If I could completely overhaul and disrupt the nonprofit sector I would start with these three things… [click to continue…]

2 comments

How to use nonprofit email marketing to improve donor retention

Nonprofit Email Marketing
email.marketing.donor.retention

Things don’t look good.

According to recent data, nonprofits are not successful at retaining donors.

Donor retention rates have stagnated at 46% for the last two years.

That means only 46% of donors are giving to the same organization two years in a row.

We put a lot of effort into finding new donors. We seem to have a knack for convincing new prospects to make their first donation.

But keeping them engaged?

Building a relationship with them?

Turning them into life-long raving fans and supporters of our work?

Here, we seem to struggle.

Why is that? And what can we do about it?

Below I want to discuss why donor retention is so critical for nonprofits and I want to provide some concrete ideas on how you can use your email marketing to turn one-time donors into lifelong supporters.

[click to continue…]

2 comments