We’ve all been there…
You’ve poured tons of time and energy into your nonprofit email newsletter.
You dug up the best stories and searched for the best photographs to include.
You wrote and re-wrote each sentence until they were perfect, and you know that this time your email newsletter will bring in donations.
You hit send with a sigh of relief and a dash of hope.
But then you find the open rates are low, and the click-through rates are abysmal.
Your effort and energy seem all for naught as not a single donation comes in, and you watch hopelessly as people, one after another, unsubscribe from your list.
You start to wonder if email is just a waste of your time.
But it’s not! You just have to learn the secrets of effective nonprofit email marketing.
Once you’ve got them down, you will be able to write emails that melt the hearts of your readers and makes them fall in love with the mission and work of your organization.
And with a little time and practice, you will be able to use email marketing to convert interested subscribers into lifelong donors at will.
Let’s get started, shall we?
From the Empower Nonprofit’s Blog:
The 5 Criteria of an Effective Nonprofit Email Marketing System
Learn the 5 key elements of an effective nonprofit email marketing system. This will give you an overview of what you need to be working to develop. Understanding this from the beginning will make sure that all of your efforts will culminate in an effective nonprofit email marketing system.
The Nonprofit e-Newsletter is Not the Answer
The nonprofit email newsletter is not to most effective way to communicate with your audience. Learn why you should avoid the e-newsletter and what you should be doing instead.
Why You Need to Automate Your Nonprofit Email Marketing
If you are not automating your emails then you will never master nonprofit email marketing. Learn why it is important and how to start doing it right away.
How to Segment Your Readers for More Effective Nonprofit Email Marketing
Effective email messaging needs to be tailored to your audience. Learn how to segment your readers so that they receive only the content most relevant to their interests and needs.
How to Create the Perfect Nonprofit Email Welcome Series
Discover how to create an email autoresponder that introduces your organization to all new subscribers and increases donations.
The Definitive Answer to How Often Nonprofits Should Send Email
Chances are you are not sending enough email to your subscribers. Find out exactly how often you should be sending email.
What Nonprofit Email Marketing Should Look Like
Let’s put it all together now. This is what your email marketing should look like.
Your journey has begun
These articles will get you well on your way to mastering nonprofit email marketing.
And once you begin to implement what you learn here you’ll see that email is far from a waste of time. In fact, it is one of the most powerful marketing tools available to nonprofit organizations.
As long as you know how to use it.
Ready to take your nonprofit email marketing to the next level?
Once you’ve gone through these resources and decide it’s time to develop a complete fundraising email marketing system for your nonprofit then check ENGAGE: Nonprofit Email Marketing.
This is a complete course that walks you through, step-by-step, exactly how to create a modern, automated, email marketing system that raises money for your nonprofit on auto-pilot.
Learn more by clicking on the link below…