The #1 Mistake Nonprofits make in January

If your organization is like most nonprofits, November and December are the most important fundraising months of the year.

During this time, everyone has their head down, working long hours to make sure fundraising targets are met.

Then, as the New Year hits, everyone celebrates the record-breaking amount of donations received

And everyone congratulates you on your hard work.

This is well deserved.

You do work hard.
You feel the pressure building as the end of the year comes.

You know you have to hit big numbers.
And to do that you know you have to bring in new donors.

It is a lot of work.

But at the end of the year, when you finally hit your targets, there is no better feeling in the world.

All the hard work is worth it if it mean your programs can continue.

All the hard work is worth if your organization now has the funds it needs to maintain operations.

All the hard work is worth it because you can continue to make a difference in this world.

But then January rolls around.
So many things got put on the backburner during the end of year fundraising push.

So many tasks–all needing to get done ASAP–are just waiting for you when you return to the office.
Your ‘To Do’ list is a mile long…

And here is where most nonprofit organizations make a HUGE mistake.

In fact, I think it may be the BIGGEST mistake they make all year long.

The #1 Biggest Mistake Nonprofits make in January

Feeling the weight of the ‘To Do’ list, nonprofits do not prioritize communicating with their donors.

Maybe the donors receive a boilerplate thank you note right after making the donation, but that is it.

Nothing else.
Radio silence.

Thank you, you won’t hear from us again untill the next time we need your money.


This is a huge mistake.
This is a tremendous opportunity lost.

Your end-of-the-year push got people’s attention.
Attention is a precious and fickle thing.
Once you have it, you do not want to lose it.

Think about all of the first time donors you just brought in.

Now is your chance to engage them further in your organization so they become regular supporters of your organization.

Think about all the new subscribers you’ve added to your list.

Maybe they haven’t made a donation yet, but shouldn’t you keep engaging with them so they will?

If you don’t engage them, you will lose their attention.

They’ll forget who you are?
You’ll have to start all over again next time you hold a fundraising campaign.

But HOW you communicate with them is also important.

And, in fact, this is another area where nonprofit organizations constantly make mistakes.

The 3 Biggest Email Writing Mistakes

I see 3 mistakes that nonprofits make ALL OF THE TIME when writing emails.

Chances are good that you, too, make these same mistakes.

It’s okay. Really.
It is not your fault.

In fact, most organizations are just doing what every other organization is doing (also a mistake).

How would you rate your donor engagement on a scale of 1 – 5?

Most organizations I talk to rate themselves as a 2.

They don’t think they’re the WORST at engagement, but there is lots of room for improvement.

This is what doing what everyone else is doing gets you.

It gets you the same results as everyone else.
It gets you a 2 rating on engagement.

But don’t you want BETTER results than everyone?

Don’t you want a higher rating than a 2?

If you want a different result, you have to do things differently.

I’d love to help you start 2016 on the right track.

I’d love to tell you about the 3 biggest mistakes nonprofits make when writing emails.

But only if you want to learn how to do things differently.

Only if you want to improve your results.

If you are only interested in what other organizations are doing, then you don’t need this information.

But, if you are interested in taking a different approach in order to achieve different results, then sign up below.

Those who do will learn the 3 biggest mistakes nonprofits make when writing emails.
And I’ll tell you what you should do instead.

Go ahead.
Sign up right now.
My emails are a much quicker read than this page, I promise 😉



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